MOOD BOARDS

Moodboards - 

MOCK UP DESIGNS

ADVERTISING RESEARCH

Research - 

Here I decided to look up and research various ways in which my models could look and act and be captured to make a good advertisement. By finding various images go outside takeaway shops and food lined up on tables it gave me the inspiration I needed to design my own advertisements. 

In the end for advert 1 I decided to have an image of a girl getting ready inside her room just before a night out in the town, as I feel this represented a takeaway service more.


Slogan Ideas - 

- "Chicken bhuna, lamb bhuna, prawn bhuna, mushroom rice, bag of chips, keema naan and nine poppadoms. You can have it all with Your Food"

- "your Food, its peng babes" 

- "your food, you can take credit"

-  "seem food perfect for a Saturday night"

-  " fancy a takeaway babes ?" 

DEVELOPING MY LOGO

Developing My Logo - 

Task 1 - 

When developing my typography for my Logo designs I tried to keep my font bold and simple. Logo 1, I decided to use the font style ' Bauhaus 93' in 48 as I liked the bold Block colour. I then went on FX and added a stroke outline

ADVERTISING STRATEGIES

Advertising strategies - 

- Humour 
- celebrity endorsement 
- student discounts 
- bright colourfuls 
- catchy headlines 
- slogans 
- sans serif because its modern 
- typography big and bold 
- "omg babes" 
- "reem"
- "omg shutuappp"

Emotional Advertising Strategies 

Appealing to your audience's emotions can be achieved through strong imagery, impactful text or powerful music. An emotional advertising appeal depends more on feelings and perceptions than logic or reason to provoke action.

- Humour appeal 

- Youth appeal 

- Social appeal 

- Celebrity endorsement 

- Personal appeal

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STEREOTYPES OF ESSEX - MINDMAP

Mindmap -

NEA Brief

Requirements of the brief

You work for an in-house print production company within an advertising agency. You have been given the task of producing a campaign of four full-page magazine adverts to promote a new takeaway food delivery service.

Summary of brief requirements:

–Statement of Intent (approx.
350 words).

–Magazine adverts: The client has insisted that each advert must have a different main image, with at least two different settings and at least two different models used across the four adverts.

–Location of adverts: The adverts are to be placed in regional magazines and the content should reflect the location.

–Client target audience: 16–25, mass market, male and female demographic in a defined geographical region.

This new takeaway food delivery service – YourFood – wants to be defined by its regional and youthful brand identity4.

All four adverts must contribute to a strong and consistent brand identity, using the same slogan/tagline.

The adverts should use techniques – such as intertextuality, generic hybridity, humour or emotional appeal – that engage the target audience and make the adverts memorable.

Your finished realisations of the four adverts must be presented as A4 prints, with
the image scaled down as necessary to preserve the correct magazine page ratio.

Your magazine adverts must adhere to the rules of the Advertising Standards Authority (ASA):