FINAL EVALUATION

Final Evaluation 

In this advert I was really happy with the overall look, I was able to have a plain simple white background so that the writing was readable and easy to see. I also matched the colour of my slogan to match the head towel so that it contrasted and you could see it clearly. One thing I would like to improve next time would be making the text slightly bolder.

In this advert I think the contrast of colours work really well as the brown typography of the website and slogan really goes well and picks up with the tones of the Garlic bread. This catches the audiences eye. I also feel that by having a close up shot of the food it really makes the consumer hungry.

In this advert I was happy with the model and the way she really presented the character of the delivery driver well. By the contrast of the browns and the catchy slogan I again think this would meet my target audience.

In this advert I was pleased with the design of the logo like all the other adverts, it makes the consumer realise that this brand is fun and quirky and meets the requirements of Essex by the character representing Gemma collins a celebrity endorsement.

CONSTRUCTION

Construction 

First thing I did to construct my advert was make a clipboard with the dimensions as mention in the screenshot to the side. I then created bleeds of 0.5cm and 1cm so that I will not have any text or image in my border or chop off any of my work when I print off my final adverts. I then added all of my selected images to the page and started to create my advert. My first task was to cover all of the brands on the props I used. To do this I used the pen tool to outline the boxes- like on the pizza box- and then right clicked and chose the option to fill with a selected colour. This created the box shape without the logo from Pizza Hut. I did this on all of my adverts. My Next step was to copy the logo from when  I created it onto the advert. To do this I reopened the Photoshop document and quick selected the logo. I then copied and pasted it onto all of my adverts and included a headline after then adding a slogan and tag lines. I tried to use the same typography and colour of text within each advert. However, I found that because of the chosen background that wasn't always the best option.